"Get $5 free when you text to buy a $20 BK Crown Card," the ad reads. "It's what we call 'Kingflation.'"
As technology advances and an emerging market of consumers mature into decision makers, marketers are experimenting with ways to meet them where they live. It’s no secret that the self-named Millennial group communicates heavily using mobile and other electronic devices. So, what better way to offer them traditional incentives to buy stuff using emerging delivery systems with which they’re comfortable?
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